What Is World Class Forecasting? a Perspective on 20 Years of Research

Through a series of studies, involving over 400 companies over 20 years, the University of Tennessee Sales Forecasting Research Team has developed a vision of world-class forecasting. This presentation will articulate that vision, and participants will leave with a framework for benchmarking their own forecasting processes. Specifically, attendees will learn: • What forecasting excellence consists of, across the critical dimensions of functional integration, approach, systems, and performance measurement. • How to benchmark their own forecasting practices and processes against that vision of world-class forecasting. • How to develop successful strategies for forecasting process improvement.